The key to success is to pick the best keyword. If you choose something too peculiar, you risk missing relevant ads. If you choose something too common, you'll be inundated with ads. Try to think like the advertisers--what words did they put into their ads?

Capitalization doesn't matter

You can enter just the first portion of a word.. For example, "chev" will match both "Chevrolet" and "Chevy".

A % sign works as a wildcard, e.g. la%ta would find La Junta, LaJunta.

Don't try multiple words, unless you're certain they'll always appear together. Even then it won't work if one word is in Boldface and another isn't .